As CEO, Chief Creative and co-founder of Fuel Industries, Mike Burns leads one of the most advanced branded entertainment agencies and social game studios. After ten years of leadership at Fuel, Burns has developed the reputation as one of the top creative minds in the industry. Spurred by the rapid change in online media and fuelled by Burns' forward thinking and creativity, Fuel grew from a boutique interactive agency into one of the most respected creators of branded entertainment, attracting a client list that is enviable even by Madison Avenue standards. In the past two years, Fuel has become a pioneer in the social and Facebook gaming space, working with brands like Electronic Arts, PlayFirst, Zynga and Paramount on pushing their social gaming capabilities to new creative limits, including the newly launched Chocolatier: Sweet Society. Mike has been recognized for both his creative approaches and business achievements, including the Business Journal's Top 40 under 40, Ernst & Young's top 50 Entrepreneurs in Canada, and CCA Businessman of the Year 2010. His leadership has also resulted in hundreds of awards for Fuel Industries, including gold at the 2009 CMA and London International Awards for work with Subaru Canada, and an award from Marketing Magazine naming Fuel as one of the top ten agencies in Canada. Fuel is also regularly featured in industry publications like Adweek and Advertising Age. Mike actively leads the development of the company's own IP, the first of which made its debut in 30 million McDonald's Happy Meals across Europe. Four more of Fuel's original properties are in co-production with award-winning L.A. studio Wildbrain for production across multiple platforms. Mike is an energetic and highly requested speaker and panelist for marketing and entertainment conferences across North America, and most recently spoke at Digital Hollywood in Los Angeles, KidScreen Summit in New York and the Consumer Electronics Show in Las Vegas.

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